Little Red (or blue or yellow or light-blue) Riding (neighbour-)Hoods

While not new news, if you have not heard, Canada’s minority government fell and Canada is having an election. And, as we all know, elections mean infographic insanity. Map mania. Graphs galore. You get my drift.

The Globe and Mail, a Toronto-based newspaper, printed an infographic about the 50 ridings to watch. (A riding is, for my mostly US-based readers, similar to a congressional district.) They complemented this with an online, interactive piece. They did all of this a few days ago.

the print version
the print version

I have been meaning to write about this for a few days, but am only now sitting down to write it up and an interesting thing has happened. Whereas before, I was able to click the Globe and Mail’s link to their print graphic, now I get directed to their Google map pushpin overlay. Bye-bye, print graphic.

online version
online version

And that is a shame, because, the print graphic is far better than the interactive. Yes, the pushpin can be clicked to read a small snippet of summary about the riding, however, at the same scale of print graphic, good luck finding all the pushpins. And while one can certainly zoom-in to find all the urban ridings, one loses seeing the whole and that riding’s relationship to the rest of Canada. Compare that to the print graphic where equally-sized boxes represent the ridings, and the boxes are spread out across a map of Canada in the background, showing the total apportionment of ridings to the provinces and territories. Whereas the pushpins do not. The arrangement of the boxes also has urban ridings grouped together and delineated from more rural ridings. Whereas the pushpins do not. And the boxes are not tied specifically to a point. Whereas the pushpins are. And that is most helpful, because one can only assume that the Western Arctic riding is located inside Yellowknife’s city hall. Right?

Pushpins are great for locating a specific point. Note the point of the pin. The boxes are great for eliminating the distorting effects of electoral districts in rural vs. urban settings. For comparison, look at the congressional districts in and around cities like New York and compare them to those in places like Montana.

I think the print graphic is better also because it included three charts that summarised and provided context of the 50-key ridings in the context of the whole general election across Canada. Google’s pushpin map overlay thing…does not.

Is the print graphic perfect, no. As I noted above, it does not specifically name the 50, as one can discover by clicking on the pushpins. Nor does it provide the name of the candidates or a very brief summary of the situation, as one can discover by clicking on the pushpins. But I have a better grasp of how the little piece fits into the whole from the print graphic.

Perhaps the best solution would have been to create a unique interactive piece that married the best of both designs. Scrap the Google maps bit and create a set of interactive boxes that mirror the print graphic, and so by clicking on the boxes one can access the same information in the pushpin. And then one would also have a reason to write something in the print article about checking the website for the online version that has even more information. But that is surely crazy talk.

As an additional point of comparison, the two screenshots are both roughly the same size in width—the main concern in showing all of Canada—and just note the amount of data presented in both versions.

A more interesting question, though, is why was the print graphic was removed from the site? (Or at least made so difficult to find that I could not find it.)

Credit for the print graphic image I have is to the Map Room, which is from where I first learned of the map to begin with.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? I am the data visualisation manager for the Federal Reserve Bank of Philadelphia. (This blog is my something I do on my own time and does not represent the views of the Fed, blah blah blah legal stuff.) And with my main interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I enjoy cooking and reading and am interested in various subjects from history and geography to politics to science to the arts. And I allow all of them to influence my work.

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