Battleground States

The BBC provides an interactive tool to explore the battleground states in the forthcoming election. A giant donut chart with 50 segments maps a segment to a state and its total number of electoral votes. The larger the electoral vote, e.g. California, the larger the segment. Beyond just a giant chart, however, the BBC has placed the states into different camps, the Democrats, the Republicans, and the Battleground states.

Republican strongholds
Republican strongholds

Selecting either the Democrat strongholds or the Republican strongholds highlights the states for each respective party. Not a lot of functionality is to be had. Clicking on a state merely displays its name and number of votes. But this is not the main function of the piece.

A Democrat stronghold
A Democrat stronghold

The main goal of the piece is to explore the Battleground states. When the user selects one, he or she is presented with a new view that moves the chart partially off-screen—while keeping the Battlegrounds in view—and moves a profile piece on-screen. This view contains both a text summary of the state and its challenges along with important demographic statistics.

Battleground profile
Battleground profile

For an American audience, there is probably little to be gained from the piece unless one is wholly unfamiliar with American politics. But for the more international part of the BBC News audience, this piece gives them quick insights into the various states that will be so important over the course of the next few months.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? Well, they asked me not to say. But to be clear, this blog is my something I do on my own time and does not represent the views of…my employers. I think what I can say is that given my interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I have become an amateur genealogist and family historian. You will sometimes see that area of work bleed into my posts.

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