It’s Oscar time. And not in the it’s time for grouchy, can-living commentary. It’s as in movie award time.
How are films promoted? Often through trailers and teasers. But how are those made? Well, the New York Times dissected trailers for five of the nine films up for best film. The piece looks at where the films are cut and spliced to create a 120-second-long overview without ruining the plot. And as it turns out, different types of trailers have different systems for cutting up those films.
The piece is made even better through the annotations associated with different segments of the different films. This paired with the introductory text makes the diagram of the film trailers intelligible to the reader. And then of course you can click on the still and see the actual trailer. A solid piece, all around.
Credit for the piece goes to Shan Carter, Amanda Cox, and Mike Bostock.