How Film Trailers Are Crafted

It’s Oscar time. And not in the it’s time for grouchy, can-living commentary. It’s as in movie award time.

How are films promoted? Often through trailers and teasers. But how are those made? Well, the New York Times dissected trailers for five of the nine films up for best film. The piece looks at where the films are cut and spliced to create a 120-second-long overview without ruining the plot. And as it turns out, different types of trailers have different systems for cutting up those films.

Argo's Trailer
Argo's Trailer

The piece is made even better through the annotations associated with different segments of the different films. This paired with the introductory text makes the diagram of the film trailers intelligible to the reader. And then of course you can click on the still and see the actual trailer. A solid piece, all around.

Credit for the piece goes to Shan Carter, Amanda Cox, and Mike Bostock.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? I am the data visualisation manager for the Federal Reserve Bank of Philadelphia. (This blog is my something I do on my own time and does not represent the views of the Fed, blah blah blah legal stuff.) And with my main interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I enjoy cooking and reading and am interested in various subjects from history and geography to politics to science to the arts. And I allow all of them to influence my work.

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