Fundraising for the Midterms

We are now less than 100 days away—95 to be exact—from the 2018 midterm elections here in the United States. As we get closer and closer we not only get more information from polls, but also campaign finance reports. Those can sometimes serve as a proxy for support as lots of grassroots support can dump lots of cash in a candidate’s war chest. Wheras a candidate who drums up little support might find him or herself with scant funds to fight the campaign.

So what does that funding tell us right now? Well last week Politico posted an article looking at that data. They broke the dataset into chunks by the likelihood of the results. This screenshot is of Pennsylvania’s 1st Congressional District.

What's going on north of Philly
What’s going on north of Philly

Each district is represented by a dot plot, with the total money raised by each candidate plotted, the distance in grey being the amount by which the Democrat outraised the Republican.

This is a nice piece as the hover state provides a nice grey bar behind the district to focus the user’s attention. Then for the secondary level of information in terms of cash on hand for the Democrats, i.e. who has cash now, we get the dot filled in versus the open state for simply money raised. Then of course the hover state reveals the actual numbers for the two candidates along with the difference between the two.

The funny thing with this particular district, the Pennsylvania 1st, is that Wallace is not necessarily raising a lot of money. He is a self-funding millionaire. He also is not the most electable Democrat in a competitive seat. It will be fascinating to watch how this particular district performs over the next few months, but most importantly in November.

Credit for the piece goes to Sarah Frostenson.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? I am the data visualisation manager for the Federal Reserve Bank of Philadelphia. (This blog is my something I do on my own time and does not represent the views of the Fed, blah blah blah legal stuff.) And with my main interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I enjoy cooking and reading and am interested in various subjects from history and geography to politics to science to the arts. And I allow all of them to influence my work.

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