The subject matter of this one interested me. I am new to hummus. Well, sort of. I never ate it before moving to Chicago. But when I did, I understood it to be essentially a dip made from chick peas. According to an article from Quartz, It turns out that’s what most Americans believe. Even if they’re not necessarily buying it. Literally (sort of). Because some popular brands contain no chick peas. (Disclosure: I work for the company that provided some of the market sizing data used in the piece.)
Credit for the piece goes to David Yanofsky.