Most of my readers know that I am a designer who works in all formats. But, I really love working in print. Colours, textures, and the physicality of it all. Give me a foil stamp or metallic ink any day.
Any American designer who’s ever worked for an overseas client or overseas designer who’s ever worked for an American client knows all about the US Letter vs A4 debate.
For those that don’t, the US (along with Canada, Mexico, and a very few other countries) use what we call letter size paper. The rest of the world uses A4, part of the ISO 216 international standard. A4 has some special properties that make it the superior choice in my opinion.
But this is a Friday, so we’re here for the lighter take. And for that we have a video by CCP Grey, who explains some of the properties of A4 and then provides a fascinating perspective on it all. It’s about nine minutes long for what it’s worth.
Credit for the piece goes to CCP Grey.