Airlines merge. (As do many other companies, but those companies are not the focus of this post.) And often the mergers are complex. Lamentably, one cannot simply merge logos and be done. Here is looking at you, UAL Corporation (United Air Lines) + Continental Airlines Inc.= United Continental Holdings Co.—not that I particularly care for the United Continental logo mashup, I miss the Saul Bass logo for United.
Unfortunately there are things to worry about like getting planes to fly, not crash into each other, not to mention ticketing, unions, general technology…one hopefully gets the idea.
But for those of you who do not, an article in the New York Times about the merger of Delta and Northwest includes a graphic about the master guide to the whole process. Note the use of sticky pad paper. Each piece represents one project, with projects containing as many as a thousand separate tasks.
