Average Household Spending

This tree map from the Wall Street Journal looks at an interesting subject: average household spending. How much are we spending on housing, on food, on transportation, &c.?

But I’m not so sure that the main visualisation is necessary. I appreciate the big colour and splashiness, but the space use seems inefficient. Perhaps if the colours had been tied, as is commonly seen, to another variable, the tree map would be more useful. Imagine if the chart looked at the spending value and the average growth over the last ten years, with the year-by-year value still plotted below.

Author: Brendan Barry

I am a graphic designer who focuses on information design. Most recently I worked for the Economic Research Department of the Federal Reserve Bank of Philadelphia and prior to that I was Head of Design at Euromonitor International with my design team split between Chicago and London. View all posts by Brendan Barry