How the UK Got to the 65 Medals We Correctly Predicted

So the Olympics are over. But before they began, I and some co-workers made a prediction about how the United Kingdom and their Team GB would perform. We predicted 65 medals. How did the United Kingdom fare? They won 65 medals. This is a follow-up infographic about what made the United Kingdom a winner at the 2012 Summer Games. It’s a bit larger than the first version, but this one also includes new data and revisits some of the earlier themes.

Another important (and correct) prediction was that China would slip and not reach 100 medals. This should happen after experiencing the host nation bump. While we did not create a number for China, they scored only 87 medals. Another correct prediction.

We Nailed the Prediction of 65 Team GB Medals
We Nailed the Prediction of 65 Team GB Medals

All in all a very successful series. (Created for my employer Euromonitor International, as the usual disclaimer goes.)

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? I am the data visualisation manager for the Federal Reserve Bank of Philadelphia. (This blog is my something I do on my own time and does not represent the views of the Fed, blah blah blah legal stuff.) And with my main interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I enjoy cooking and reading and am interested in various subjects from history and geography to politics to science to the arts. And I allow all of them to influence my work.

One thought on “How the UK Got to the 65 Medals We Correctly Predicted”

  1. This shouldn’t be a surprise, yet it is—in a way. Money plays an all-too-important role in our lives. This validates consensus and puts meat into the perspective. Now, I am hungry. 😉

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