How the UK Got to the 65 Medals We Correctly Predicted

So the Olympics are over. But before they began, I and some co-workers made a prediction about how the United Kingdom and their Team GB would perform. We predicted 65 medals. How did the United Kingdom fare? They won 65 medals. This is a follow-up infographic about what made the United Kingdom a winner at the 2012 Summer Games. It’s a bit larger than the first version, but this one also includes new data and revisits some of the earlier themes.

Another important (and correct) prediction was that China would slip and not reach 100 medals. This should happen after experiencing the host nation bump. While we did not create a number for China, they scored only 87 medals. Another correct prediction.

All in all a very successful series. (Created for my employer Euromonitor International, as the usual disclaimer goes.)

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? Well, they asked me not to say. But to be clear, this blog is my something I do on my own time and does not represent the views of…my employers. I think what I can say is that given my interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I have become an amateur genealogist and family historian. You will sometimes see that area of work bleed into my posts. View all posts by Brendan Barry