Wawa vs. Sheetz…Wawa of Course…Was There Any Doubt?

Once when I worked at the Jersey shore as a kid a woman purchased her books and then asked me the location of the nearest ATM. I replied “Wawa”. She looked at me as if what I said was gobbledy-gook. She asked again. I replied “Wawa” again but with probably a look of confusion upon my face. It turned out she was from California and she thought I was mentally ill. I did not understand how anyone did not or could not know about the awesomeness of Wawa.

But for all of my upbringing in the Philadelphia suburbs/South Jersey loyalty to Wawa, I must confess to an unfortunate divide in Pennsylvania between we civilised folks near Philly and, well, the rest of the state. We in the Philadelphia metropolitan area are loyal to Wawa. The rest of the state swears allegiance to Sheetz. But how stark is this geographic loyalty? The New York Times mapped store locations with Wawa in blue and Sheetz in red to accompany an article about the “tribal loyalties” to the two chains.

The geographic footprint of Wawa (blue) vs. that of Sheetz (red)
The geographic footprint of Wawa (blue) vs. that of Sheetz (red)

For those more curious about this author’s loyalties, the author of the article, Trip Gabriel, included photos by Mark Makela of one of my local Wawas (the one near Malvern at 202 and 29 for my hometown readers) as the main image for the article along with photos of interiors in West Chester. And of course the Wawas where I grew up:

My Wawas
My Wawas

 

 

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? I am the data visualisation manager for the Federal Reserve Bank of Philadelphia. (This blog is my something I do on my own time and does not represent the views of the Fed, blah blah blah legal stuff.) And with my main interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I enjoy cooking and reading and am interested in various subjects from history and geography to politics to science to the arts. And I allow all of them to influence my work.

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