Moderate Voters

In US presidential politics, the common sense truth is that candidates run to the wings of the parties to get primary voters. They say ridiculous, inane things, but with the hope to walk them back later. Why? Because while they commonly run to the outsides edges during primary season, candidates recognise that in the election itself, victory comes from the moderates. And yesterday, the Economist published a really nice piece on this point.

Moderate voters vote in the autumn
Moderate voters vote in the autumn

For a sample of battleground states, the Economist examined who voted in the recent primaries versus who voted in the last general election. Given the aforementioned common thinking, not surprisingly self-identified Democrats voted in droves for the Democratic primaries. And self-identified Republicans voted in the Republican primaries. When one looks at the historical 2012 data, however, with the exception (barely) of North Carolina, moderates out voted Democrats and Republicans in all the battleground states.

Not every chart needs to show revolutionary data. Sometimes data can simply validate widely-held truths that people know without knowing the data and facts behind them. And that is what this piece from the Economist does.

Credit for the piece goes to the Economist Data Team.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? Well, they asked me not to say. But to be clear, this blog is my something I do on my own time and does not represent the views of…my employers. I think what I can say is that given my interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I have become an amateur genealogist and family historian. You will sometimes see that area of work bleed into my posts.

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