How Film Trailers Are Crafted

It’s Oscar time. And not in the it’s time for grouchy, can-living commentary. It’s as in movie award time.

How are films promoted? Often through trailers and teasers. But how are those made? Well, the New York Times dissected trailers for five of the nine films up for best film. The piece looks at where the films are cut and spliced to create a 120-second-long overview without ruining the plot. And as it turns out, different types of trailers have different systems for cutting up those films.

Argo's Trailer
Argo's Trailer

The piece is made even better through the annotations associated with different segments of the different films. This paired with the introductory text makes the diagram of the film trailers intelligible to the reader. And then of course you can click on the still and see the actual trailer. A solid piece, all around.

Credit for the piece goes to Shan Carter, Amanda Cox, and Mike Bostock.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? Well, they asked me not to say. But to be clear, this blog is my something I do on my own time and does not represent the views of…my employers. I think what I can say is that given my interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I have become an amateur genealogist and family historian. You will sometimes see that area of work bleed into my posts.

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