Fast Food on the Internets

Let’s aim for something a bit lighter today. Well, lighter in all things but calories, perhaps. Today we have a piece from the Wall Street Journal that looks at the social media presence of several large fast food brands. Overall, it has a few too many gimmicky illustrations for my comfort. But, the strength of the piece is that it does look at some real data, e.g. plotted Twitter response rates, and then contextualises it with appropriate callouts.

Who cares about your tweets?
Who cares about your tweets?

The illustrations are killing me, though.

Credit for the piece goes to Marcelo Prince and Carlos A. Tovar.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? I am the data visualisation manager for the Federal Reserve Bank of Philadelphia. (This blog is my something I do on my own time and does not represent the views of the Fed, blah blah blah legal stuff.) And with my main interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I enjoy cooking and reading and am interested in various subjects from history and geography to politics to science to the arts. And I allow all of them to influence my work.

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