Sugary Sweet Donut Charts

I know, I know. You probably expect some sort of climate post given the whole Paris thing. But instead, this morning I came across an article where the supporting chart failed to tell the story. So today we redesign it.

The BBC has an article about MPs backing a tax on sugary drinks. Within the text is a graphic showing the relative importance of sugary drinks in the sugar consumption of various demographics. Except the first thing I see is alcohol—not the focus of the article. Then I focus on a series of numbers spinning around donuts, which are obviously sugary and bad. Eventually I connect the bright yellow to soda. Alas, bright yellow is a very light colour and fails to hold its own on the page. It falls behind everything but milk products.

The BBC likes sugary donuts
The BBC likes sugary donuts

So here is 15 minutes spent on a new version. Gone are the donuts, replaced by a heat map. I kept the sort of the legend for my vertical because it placed soda at the top. I ran the demographic types horizontally. The big difference here is that I am immediately drawn to the top of the chart. So yeah, soda is a problem. But so are cakes and jams, you British senior citizens. Importantly, I am less drawn to alcohol, which in terms of sugars, is not a concern.

My version of sugar is so much sweeter
My version of sugar is so much sweeter

Credit for the original goes to the BBC graphics department. The other one is mine.

Author: Brendan Barry

I am a graphic designer who focuses on information design. My day job? I am the data visualisation manager for the Federal Reserve Bank of Philadelphia. (This blog is my something I do on my own time and does not represent the views of the Fed, blah blah blah legal stuff.) And with my main interest in information design—be it in the shape of clear charts, maps, diagrams, or wayfinding systems—I am fortunate that my day job focuses on data visualisation. Outside of work, I try to stay busy with personal design work. Away from the world of design, I enjoy cooking and reading and am interested in various subjects from history and geography to politics to science to the arts. And I allow all of them to influence my work.

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